I am not a big fan of rules.
But knowing them well allows you to break them effectively.
The same goes with processes.
My creative background reassures me time and time again that everything changes depending on the brand, people, and context.
The ability to scope the work from the very beginning while remaining agile and flexible throughout the process is critical.
I would like to use this space to share with you some common themes that challenge us to think deeper, explore new perspectives, and spark a better understanding of the power of a truly global idea, from planning and briefing to execution and everything in between.
Afterall, it’s not about standardising the process, but about sharing the same language.