Behave like a partner to the client, or the agency of your client.
Have an interest in whatever they do, from product development to all marketing channels.
Always keep contact with your clients so you have a better idea of the development of their business and gain first-hand information on what will come next.
Major campaigns are usually planned well in advance. You will be in a better position if you could engage with the client at an early stage and provide your input.
Clients are busy and the central global idea led by the creative agency probably will only be finalised in the last minute (which is common).
We should have an idea about what is in the pipeline, the scope of work, and the nature of the campaign, so the project management team can plan ahead and connect with the supporting resources in advance.
Ideally, get an insight of the idea in the development stage even though they have not been finalised. So we can begin the discovery and start the planning earlier.
Explain to the global client the benefits of an early engagement – cost efficiency, local market buy-in and of course, our local market insights.
This may not always be possible in reality. But if we don’t ask, we won’t get.
Alert the ‘local client’ once we know that something is coming up. So they can comment and also make time in their busy schedule to approve the work when it’s ready.
We are the glue.
There are chances that even the ‘local client’ is not aware of it and that’s the perfect opportunity to help them be kept in the loop.
You will be in a better position to plan ahead and get the resources you need to get the job done well.
The client will see us as their partner and not a supplier.